from the New York Times January 24, 2002:
from a page A4 article "Burton-on-Trent Journal: Long Live Marmite! Only the British Could Love It"
"Being British, the company has had an appreciation of the public's divided loyalties between those who find Marmite revolting and those who think it sublime.
One campaign, a television ad exploiting the product's notoriety for producing bad breath, showed a woman excusing herself from a sofa clutch with her boyfriend and running into the kitchen to have a quick bite of Marmite. She returns, they kiss, and the final scene shows the woman alone while the man is heard throwing up in the toilet."